Digital Marketing
The primary objective of this Digital Marketing Training Course is to empower the working professional with: Fundamentals of digital marketing and its business implications Fundamentals of social media marketing and its implications to marketing activities An overview of social media & other digital media in the region An understanding of the industry standards, best practices and latest developments In-depth study of the procedures in: Creating a digital marketing framework Search engine optimization (SEO): Keyword research Display advertising, search marketing and Google Adwords Social Media Marketing- Facebook, Instagram, Twitter and YouTube Setting industry-relevant e-commerce practices Knowledge to strategize and manage viable digital marketing and social media campaigns The essential expertise to better manage and review outsourced digital marketing agencies
What you are going to learn
Course description
The course will comprise of the topics mentioned hereunder that are crucial aspects of Digital Marketing:
Module 1 – Introduction to Digital Marketing and Social Media Marketing
- Fundamentals of Digital Marketing
- Fundamentals of Social Media Marketing
- Responsibilities of the Digital Marketing professional
- Digital marketing framework
- Current state of social & digital media in the region
Module 2 – Content Creation and Curation
- Auditing existing content and creation of new content
- Identifying and formulating a content strategy
- Implementing a content plan
- Analyzing and improving content
Module 3 – Digital Assets
- Scope and types of digital assets
- Analysis and Audit of current assets
- Digital asset management (DAM)
Module 4 – Social Media Marketing- Channels
- Introduction to Social Media and its implications for businesses
- Social media marketing:
- Youtube
- Data Analysis & Reporting
Module 5 – Social Media Marketing- Influencers
- Social media and crisis management
- Influencer marketing:
- Understanding Influencers and Bloggers
- Choosing the right Influencers
- Influencer Relationship Management
Module 6 – Digital Advertising
- Digital Display advertising
- Digital Remarketing
- Goal setting and budgets
- Programmatic Display Advertising
Module 7 – Search marketing
- Search Engine Optimization (SEO) and Keyword Research
- Search Engine Marketing (SEM), Pay Per Click (PPC) and Google Adwords
- Content Development and Optimization
- Google Analytics and interpreting reports
Module 8 – E-Commerce
- Understanding E-Commerce fundamentals
- E-commerce content creation and management
- Understanding Key Ecommerce Metrics
- The shopper’s online journey
- Identifying the eCommerce channel priorities and organizational adaptation
Course Curriculum
Requirements
- Advance training