What you are going to learn

Course description

What will you learn in the Advanced SEO Training Course?

Introduction to SEO

• What is SEO, and why is it important?


• The role of search engines in online marketing.


• Historical context and evolution of SEO.

Keyword Research

• Identifying relevant keywords and phrases.


• Tools and techniques for keyword research.


• Understanding keyword competitiveness.

On-Page SEO

• Optimizing website content for search engines.


• Creating SEO-friendly URLs.


• Writing effective title tags and meta descriptions.


• Header tags (H1, H2, etc.) optimization.


• Content optimization, including keyword placement.


• Image optimization.


• Internal linking strategies.

Technical SEO

• Understanding website structure and navigation.


• Mobile optimization and responsive design.


• Page load speed and performance optimization.


• Schema markup and structured data.


• XML sitemaps and robots.txt.


• Canonicalization and URL structure.

Off-Page SEO

• Building high-quality backlinks.


• Guest posting and outreach strategies.


• Social media optimization.


• Online reputation management.

Local SEO

• Optimizing for local search results.


• Creating and optimizing Google My Business profiles.


• Citations and local link building.

Content Marketing and SEO

• Content creation strategies.


• Blogging and content promotion.


• Content marketing for SEO.

Analytics and Monitoring

• Setting up Google Analytics and Google Search Console.


• Tracking and measuring SEO performance.


• Making data-driven decisions.

Algorithm Updates and Trends

• Staying up-to-date with search engine algorithm changes.


• Adapting SEO strategies to algorithm updates.


• Emerging SEO trends and best practices.

Ethical and White-Hat SEO

• Understanding SEO guidelines and best practices.


• Avoiding black-hat SEO tactics and penalties.

Practical Exercises and Projects

• Hands-on SEO tasks to apply the knowledge gained.


• Analyzing and optimizing real websites.


• Creating an SEO strategy.

SEO Reporting and Client Communication

• How to report SEO progress to clients or stakeholders.


• Effective communication and client management.

Course Curriculum

Requirements