What you are going to learn

Course description

Who Will be Benefited:

The Professional Digital Marketing Certification is a suitable qualification for:

• E-commerce Sectors


• Freelancing & Outsourcing


• Multinational Company


• Marketing Department


• Self-employment/ Entrepreneur


• Group of Company


• ICT Services


• Electronic Media etc.

Topics To Be Covered:

• History, Purpose & Future of Digital Marketing


• Introduction to Digital Marketing


• Social Media Marketing


• Search Engine Marketing


• Search Engine Optimization


• Basic of WordPress


• Affiliate Marketing


• Freelancing

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• SMM Overview


• Facebook: Marketing


• Facebook: Ad Campaign


• LinkedIn : Networking & Advertising


• Twitter: Ads & Marketing


• Pinterest: Marketing


• YouTube: Video Advertising

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• SEM Overview


• Keyword Research


• Google: Advertising & Marketing


• Google Ads / PPC

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• Search Engine Optimization Overview


• Introduction to On Page & Off Page SEO Factors


• Topic Research & Content Writing


• On Page SEO & Off Page SEO To Do List


• SEO Report Building Service

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• Standard Email Templates & Designs


• How Email Software (Mailchimp) works


• Planning of Email Campaign

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• Introduction to CMS (wordpress,….)


• Domain, Hosting , website


• How to choose best theme


• Installing of WordPress & intro some Plug-ins

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• Affiliate Marketing Overview


• What’s the way to choose the best niche ?


• New tips & trend for Affiliate marketing in 2020


• Planning SEO and select goal for affiliate websites


• How to create an Affiliate account on Amazon/Ebay etc

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• Introduction of marketplace: Fiverr, UpWork & Guru


• Rules, Payment Method and Regulation


• Title, skills, portfolio & all other related matter


• How to get job & Working process on this platform

Key Learning Outcomes:

After completion of the course the students will be able to –

• Understand the importance of digital marketing as a medium of communication.


• Understand the principles of creating an effective website & social media pages including an in-depth consideration of the latest digital marketing trend.


• Become familiar with tools that relate to online marketing & learn how to implement these tools or plug-in into practice.


• Develop skills in analyzing the usability of search engine optimization, social media marketing & Google ads.


• Learn the analytical skill of website traffic & social media content design.


• Implement and understand how to run & optimize digital marketing campaigns through online platform.


• The Massive Opportunity of New Facebook Shops Feature: Helping Small Businesses Sell Online


• Instagram Shop: A New Place to Discover Products and Brands

Delivery Details:

Total Class: 18

Total Duration: Total 36 hrs

Class Per Week: 2 Days per week

Class Duration: 2 hours

Delivery Mode: Online / Offline

Assessment: (End of the course )

Certification Authority:  End of the training you will be awarded a Course completion certificat

Course Curriculum

Requirements